1. CASE STUDY
ALBUM COVER
Many artists usually have a
signature font which makes the consumer
identify with the artist. It is
recognition which makes the artist stand
out more effectively.
Evidently, Beyonce wants to look perfect and radiant as this symbolises
her star persona, audiences identify this hence creating a role model
of whom many of the young audiences will look up to.
The main focus of an album cover should be the representation which the artist wants
to portray. In the respect of Beyonce’s B’day album, there is a clear representation of
glamour and sex appeal. It gives a direction of what the album will consist of, for
instance, this seems to be a new sound for Beyonce, fresh and vibrant which is indeed
conveyed through the blue’s and green’s in the background of the artist.. The focus
point is on the artist, and this is interesting as she is not gazing directly in the camera
which signifies a sense of escapism when listening to the music. The costume used in
this album cover is simple and gold which is a depiction of the stardom and glamour
of the artist involved, however with the intensity of the eye make up this makes up the
simplicity which later blends with glamour. The hair resembles the style of the 1960’s
which gives an authentic tone to the visuals. It is bright and eye catching which is
essential for the formation of the persona which highlights the talented aspect of a
star.